Underalls
Underalls
The Relaunch of an Iconic Brand

About Underalls

America, Shoiw us YOUR Umderalls!

Underalls was born back in 1976, offering ambitious, stylish women everywhere an innovative pair of pantyhose with built-in undies. The brand stood for freedom, confidence, and empowerment of women.  It also pushed the boundaries of what was considered risqué for prime time television commercials at the time.

Iconic Brand

 Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines. These also had different trademarked variations

 Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines. These also had different trademarked variations, such as Slenderalls, Coloralls, Summeralls, and Winteralls. Underalls continued to offer pantyhose until the halt of production in the early 1990s.


Legendary Advertising Campaigns

Legendary Advertising Campaigns

The Underalls packaging was recognizable by their cardboard cutout displaying the name of the product, which was shaped like a pair of buttocks. Early TV commercials promoting Underalls were risqué for their time, featuring a well-built young woman uttering the phrases "Look! I don't wear panties anymore" and "Oh, I love my Underalls...'c

The Underalls packaging was recognizable by their cardboard cutout displaying the name of the product, which was shaped like a pair of buttocks. Early TV commercials promoting Underalls were risqué for their time, featuring a well-built young woman uttering the phrases "Look! I don't wear panties anymore" and "Oh, I love my Underalls...'cause they make me look like I'm not wearin' nothin'". Another risque quote was, "Don't spoil the view." Later ads included a voice saying, "OK America, show us YOUR Underalls!" 

1978 TV COMMERCIAL

"AMERICA, SHOW US YOUR UNDERALLS!"

Contact Us

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

Underalls

525 South White Street, Suite 1020, Wake Forest, NC 27587

+1.3128340993

Hours

Open today

09:00 – 17:00

Drop us a line!

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Underalls

525 South White Street, Suite 1020, Wake Forest, NC 27587

+1.3128340993

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